What Do People Actually Look for in a Roofing Company?
Most roofing businesses want more people to choose them and fewer to choose their competition. As with much of marketing, the secret to success is to offer customers what they expect. Knowing how a customer will assess your business is important to understand how to sway them best. Let’s discuss what people look for in a roofing company.
1. Professional Online Presence
Most searches for a roofer begin online, so your online presence is important. Having a professional website that is up to date with the latest trends (mobile-first, video emphasis, etc.) is important. However, it is even more important to rank well on Google and to show up first for searches for roofers in your service area. Many homeowners will conduct a quick search and then only call the first roofer that Google serves them.
2. Quick Response Times
Of course, homeowners will call more roofers if you don’t answer your phone. It is important to answer every single call that you get in because you can be sure that when you don’t pick up, some other roofer does. Of course, you can’t be available to answer the phone while you’re on the job, and you don’t need to be available during off-hours either. A virtual receptionist can answer calls for you during work hours or 24/7. They can schedule the work, so you don’t miss out.
3. Knowledgeable People
Rare is the homeowner who understands much about their roof and how it is supposed to function. Most cross their fingers, hoping they won’t own the home when it needs a roof replacement. When they find out they need roofing work, many feel overwhelmed and need knowledgeable roofers to explain things are reassure them.
If your customer is speaking with a virtual receptionist, you want to ensure they can offer real knowledge, as this will help convert customers.
4. Clear Digital Quotes
Paper quotes aren’t your only option. There are many services that will allow you to generate and send off highly professional digital quotes to your customers. Once they have experienced this convenience, customers prefer it, which is why it is quickly becoming an expectation. Presenting a digital quote can help you appear much more put-together, successful, and trustworthy than the competition.
5. Fast Scheduling
When can you do the roof? So much of a customer’s decision-making comes down to which roofer can start first. To make the most of your schedule, save time and ensure you can offer your customers the earliest start date possible, use a digital receptionist. They have the time and skill to schedule your work smartly, saving you time in transport and helping you to convert more customers.
When the job is done, many homeowners still have questions. Performing a follow-up with your customers, even if it is just a quick phone call, is essential to meet their expectations. It is also a great time to ask for a review or referral!