How to Craft the Perfect HVAC Business Card
When you run into someone who could use some HVAC services, or you’re leaving a potential client’s home without dropping off an estimate, having a business card can help you draw that lead in and convert them to a customer. The look of your card, and the information on it, can help make or break the sale. If you feel at a loss as to how to design your card to make it appealing and a good representative of your business, use this guide.
The Elements of Your HVAC Business Card
What should you put on your business card? With websites and social media, there is more information you could include on your card then ever before. However, you still need to keep the card clean and easy to understand, which means limiting how much information you put on it. Here are the elements you could include, and some discussion about whether you should:
- Business name and logo: Your business name is, of course, the most essential component of the card. Including your logo will also help make the card visually appealing. You might consider a version of your logo that is less complicated or only one color.
- Contact information: Customers need to know how to reach you. Your phone number, with a note that people can text you is a smart thing to include on a modern business card. People prefer to text. Adding your email address can be wise, but it is typically considered secondary.
- Your name and position: Especially if there are multiple people in the business, it is key that the card includes their name, so your customer knows who they are reaching.
- Website: If your card is already full, you may or may not want to include your website. Most people can find your website from the name of your business, but if you’re just starting or don’t appear well on a search engine, then including the website is smart.
- License number: Including your license number can help you develop trust with the potential client.
- Social media: You might have many social media accounts, but unless you are very active on them or they get you a lot of leads, it may be best to leave them out. If you do include any, try to limit it to one.
Design and Consistency
You’ve already made most of the design decisions for your card when you chose your HVAC business logo. The logo, font, colors, and other aspects of the design of the business card should be consistent. This helps reinforce your branding a make a positive, professional impact on your customer.
It is wise to reach out to a graphic design professional to create your business cards. They can help you make an impactful card that truly reflects your business and stands out from other cards that use stock options.
Business Card Paper
The paper quality of your HVAC business card also matters. A thick, soft paper can make a good impression on your potential clients. Texture, gloss, and color of the paper all matter too. A designer can help you make a good decision.
Business card logo courtesy of Irish Heating and Air